We lost a pitch last week to an agency that charges more than we do. I asked the buyer why. She said they had three case studies from her industry and we had none. So I know what I’m doing this month.
We write your LinkedIn posts and book you calls with buyers who like them.
Posts only reach the people you know. So each month we also send 600 connection requests to your buyers.
Book a call and we’ll bring you 4 buyers looking for what you sell.
Book a call1 replyfrom 100 messages to strangers
11 to 28 repliesfrom 100 messages to people who know you
Strangers reply 1 time in 100. People who know you reply 11 to 28 times.
Those are our own numbers, from campaigns we ran for clients. The ones that worked went to people who already knew the sender’s name.
How it works.
We run all five steps. You talk for about 10 minutes a week.
01Pick your exact buyers
We build the list on LinkedIn by title, company size and industry. You approve it before anything goes out.
02Connect with them
We send 20 connection requests a day from your profile, which comes to 600 a month.
03Post in your voice every week
You send us a 10-minute voice memo, and we turn it into that week’s three posts.
04Message the buyers who react
Starting in week 3, we message each buyer who accepts or reacts, the way you’d write it yourself.
05See what happened each week
You get a short scoreboard with buyers added, who reacted, replies and calls.
We lost a pitch last week to an agency that charges more than we do.
I asked the buyer why. She said they had three case studies from her industry and we had none.
So I know what I’m doing this month.
What your posts sound like.
They sound like you telling a friend about your week. We made these four up so you can see the style.
Almost every customer tells me the same thing on our first call. They tried to build this themselves before they called us. Last week I finally put that on our homepage, in their words.
A client asked me why we turn down some of his job orders. I told him the truth. When we fill a role that’s a bad fit, he loses the hire in three months and we lose him as a client.
Most of the outages we get called about started as a warning somebody ignored for a month. If you’ve got backup alerts sitting unread, go look at them today.
Every post starts as something you said in your voice memo, so the stories and the words are yours.
Your first month, week by week.
Connection requests and posts start in your first week. By week 3 some of your buyers have seen your name a few times, and that’s when we start messaging them.
- We send 20 connection requests a day from your profile.
- Each buyer gets three messages at most, a few days apart.
- When someone replies, the messages stop and we book the call on your calendar.
Where it works.
We’ll tell you on the first call if it’s a fit, before you pay anything.
It works when your buyers are on LinkedIn.
- You sell to other businesses.
- Your buyer has a job title you can name.
- One new client is worth thousands of dollars to you.
- You can talk about your work for 10 minutes a week.
It doesn’t work if you need calls this week.
- It takes a few weeks before buyers know your name.
- You sell to consumers.
- Your buyers aren’t on LinkedIn.
- You want posts written with no input from you.
How this compares to the other ways to grow on LinkedIn.
Ghostwriting agencies write posts. Lead gen agencies message strangers. Tools give you software to run yourself. We build your network, write your posts and message the buyers who react.
| Ghostwriting agenciesposts only | LinkedIn lead gen agenciescold messages | Automation toolssoftware you run yourself | Doing it yourself | ExpertGenLinkedIn scaling agency | |
|---|---|---|---|---|---|
| Who gets messaged | Usually nobody | Strangers from a list | Whoever you load in | Whoever you have time for | Only buyers who accepted or reacted |
| Who your posts are for | Whoever already follows you | Posts aren’t part of it | Posts aren’t part of it | Whoever already follows you | Buyers we connect you with first |
| Who writes the words | Their writers, from an interview or a form | They do, from a template | You | You | We do, from your weekly voice memo |
| Your time | Interviews and approvals | A kickoff call | Hours a week to run it | Hours a week | One call, then 10 minutes a week |
| What you see each week | Likes and views | A list of leads | A dashboard you read yourself | Whatever you track | Buyers added, who reacted, replies and calls |
The full comparisons are below, with each vendor’s published prices.
One plan, starting with 90 days.
It takes a few weeks for buyers to get to know you, so the first block is 90 days.
What we need from you
- One 45-minute call to start
- A 10-minute voice memo each week
- Access to send from your LinkedIn profile
We handle everything else.
What you get
- Your profile rewritten for buyers, and a buyer list you approve
- 600 connection requests a month to those buyers
- 12 posts a month, written from your voice memos
- From week 3, messages to each buyer who accepts or reacts
- Calls booked on your calendar
- A scoreboard every week, and a network of buyers you keep
We don’t promise a number of leads. You’ll see the real numbers every week.
Questions people ask on the first call.
We fill your network with your buyers and write your posts so they get to know you. Then we message the ones who react, and you end up on calls with people who already know your name.
Writing your posts is part of it. The calls come from the other part, where we connect you with buyers and message the ones who react to those posts.
They shouldn’t, because every post starts as a voice memo from you. We keep your stories and your words and cut them down to post length.
We send 20 connection requests a day from your own profile. They go out a few at a time during the day, the way you’d send them yourself.
Connection requests and posts start in week 1, and messages start in week 3. Most calls come after that. We don’t promise a number.
One 45-minute call to start, a 10-minute voice memo each week, and access to send from your LinkedIn profile.
It’s one flat plan, and the first block is 90 days, paid up front. We’ll give you the price on the first call, once we know who your buyers are.
Book a call and we’ll bring you 4 buyers looking for what you sell.
Tell us what you sell. We’ll find them on LinkedIn before the call, then show you who they are and why we think they’re looking.
Got it.
We’ll email you a few times that work for the call.