Cleverly sells posts and outreach apart. We run one plan.

You're tired of posts nobody buys from and cold messages nobody answers. The real choice here is whether the writing and the messaging stay two services you manage, or become one job with one person behind it.

These are Cleverly's own published plans as of September 2026, before any discount. We give you our price on the first call.

What Cleverly is

Cleverly is a B2B lead generation agency. Its home page lists LinkedIn lead generation, cold email, appointment setting, cold calling and outsourced sales reps. The company says it has 1,000 active clients, more than 1,000 five star reviews, and that it has produced 224,700 leads and $51.2 million in revenue for clients. Those are Cleverly's own published numbers.

The part that sits next to what we do is the content plan. Cleverly's LinkedIn content ghostwriting page lists one plan, called Influencer, at $697 a month. It includes 12 LinkedIn posts a month, a network growth campaign, automatic posting, a content calendar, ongoing content interviews, engagement coaching, profile optimization and a dedicated account manager. The page states no guarantee and no contract length.

Messaging is a different product. Cleverly's LinkedIn lead generation page says that service starts at $397 a month, and that their team sends connection requests and messages on your behalf to a list they build. Their own page calls those cold outreach messages. Add their appointment setting service and they handle your inbox and book meetings on your calendar. So with Cleverly the posts and the messages are two things you buy, and the network growth campaign sits inside the content plan.

What Cleverly does well

The price is real, and so is what you get for it. $697 a month for 12 posts, a profile rewrite and a network growth campaign is at the low end of this market. Plans we checked on other agency pages ran up to $8,500 a month for organic social. Cleverly's plan also lists a dedicated account manager and email, chat and phone support at that price.

Breadth is the other strength. One vendor can run your LinkedIn messages, your cold email and your phone calls, with one person to call when something is off. If you want volume across channels, and your buyers do answer cold messages, Cleverly is built for that and we're not. By their own count they have a thousand active clients, so the process has been run many times.

Where Cleverly stops

Cleverly gives you two good pieces, but it doesn't join them, so the people reading your posts and the people getting your messages end up as two different lists. That leaves a few things on your side of the table.

• The $697 content plan doesn't answer messages. That's their outreach service, bought separately.
• Their outreach goes to a list they build, and their own page calls it cold, so most of the people getting it have never heard your name.
• Posting is automatic, so the posts run on one track and the messages run on another.
• No results promise appears on either page we loaded, for the posts or for the outreach.
• You approve the words, but you're still the one deciding who is worth reaching.

What ExpertGen does instead

ExpertGen is a LinkedIn scaling agency in Portland, Oregon. We start from one plain idea. People reply to names they already know, so the order of the work matters more than any single piece of it. First we build your LinkedIn network out of your exact buyers, picked by title, company size and industry, and you approve the list before anything sends. Then 600 connection requests a month go out from your own profile, which works out to 20 a day, so the name your buyer sees is yours.

Then we warm that network with posts. Twelve a month, in your voice, published on your profile. The words come from you. It starts with one 45 minute call, then you send us a 10 minute voice memo each week and we turn it into that week's posts. Setup also includes a rewrite of your profile so it reads for buyers. From week 3, each buyer who accepts your request or reacts to a post gets a short message in your voice, and we send three at most. Then we book calls with the ones who reply, straight onto your calendar. Every week you get a scoreboard: buyers added, buyers reacting, messages sent, replies, calls.

Across the campaigns we've run, messages sent to a sender's own first degree network of buyers got 11 to 28 replies per 100. The same kind of message to strangers got about 1 reply per 100.

This only works for companies that sell to other businesses whose buyers are on LinkedIn, and it takes weeks instead of days. It needs 10 minutes of your voice each week. If you need calls booked by Friday, this is the wrong tool, and Cleverly's outreach volume is closer to what you want. More connections doesn't mean more reach either, because the feed decides what gets shown, so the scoreboard counts buyers reacting instead of connection counts. We don't promise you a number of leads or calls. You see the real numbers every week and you can judge them yourself.

Who should pick which

What it costs, side by side

Cleverly publishes $697 a month for the content plan and says LinkedIn lead generation starts at $397 a month. Buy both and you're at roughly $1,094 a month at those starting numbers, in two products with two scopes. Appointment setting is priced separately again. Neither page we loaded states a contract length or a guarantee, so you're paying them to do the work, and that's true of us too.

ExpertGen is one flat plan, and the first block is 90 days, paid up front, because a network takes weeks to warm and the messages don't start until week 3. We give you the price on the first call. That one plan covers the buyer list you approve, the profile rewrite, 12 posts a month, 600 connection requests, the messages to the people who react, and the weekly scoreboard.